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The SMI-Wizness Update : The New Social Tools and Platforms That are Transforming Sustainability Communication

Social media innovation waits for no man or woman. Just when you think you’ve got your head around Facebook, Twitter and YouTube, up pop a host of cool new tools and platforms to tantalise and befuddle (often at the same time) sustainability communicators.

Consider Pinterest. In just 12 months the photo and video sharing has skyrocketed in terms of users and popularity, while mobile photo app Instagram recently was snapped by Facebook for a cool $730 million. Yet, away from the headlines, dozens of other smart, creative apps and platforms – startups such as Present.me along with not youngish pretenders such as Slideshare, Tumblr and Storify – are creating new opportunities for collaborative, authentic and transparent storytelling – the bread and butter of sustainability communication.

In this increasingly disruptive media landscape it would be very easy to put social media behemoth emerges. But that isn’t going to happen. So where should sustainability communicators be looking to establish a social media voice?


We believe that a key way of determining where your social media voice should be is first to work out what you have to say and how it can be of value, useful even, to the social media communities you want to connect to.

Pinterest, Twitter, YouTube, Tumblr, even Facebook may have trendy techie and sometimes befuddling names. When you strip them down to their fundamentals though, they are just publishing platforms, albeit ones that specialise in video, words and images. Once you know the story you want to tell and understand the interests of your target community, then you can start packaging your story to work across relevant social media.

To help on that journey we’ve taken a look at some of the new social media innovation being used by companies across a range of up and coming social media platforms. Here’s our guide to the latest in social media sustainability communication using social platforms, infographics, mobile apps and gamification.




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