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Sustainability Marketing
Sustainability Blog. Posts by: > Frank-Martin Belz, Professor at the Technische Universität München and Vice-Dean of the TUM School of Management. E...

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Sustainability Marketing
Sustainability Marketing on August 10, 2012
Green Apple: Challenges at the Core of Sustainable Design

"This was a mistake“, wrote Bob Mansfield, Apple’s Vice President of hardware engineering, in an open letter on July 13, 2012. What was a mistake? What has happened? Just a week before that Apple announced that it has withdrawn all Mac products from the EPEAT certification and that it will no longer submit items for review.
Sustainability Marketing
Sustainability Marketing on June 26, 2012
Sustainability Marketing
Sustainability Marketing on May 15, 2012