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Bringing values to life

General Overview

Ideal is a micro-enterprise with big ideals. We are Debbie and Mark Griffiths. We are both wordsmiths - experienced at researching, interviewing, copywriting and editing marketing communications for oganisations of all sizes and sectors. We write anything a company wants putting into words, but are at our happiest when writing about sustainability and social enterprise as well as social, educational and environmental practices.

As well as helping organisations improve what they say, we help them improve what they do:

Debbie Griffiths is a sustainability and CSR consultant and advises companies on their sustainability activities and communications.

Mark Griffiths is a branding expert who provides strategic brand insights and brand language consultancy.

Professional Services
Warwickshire UK

Social Media


Sustainability Website(s) or Pages

Sustainability Mission Statement
To balance our economic activity with our impact on the environnment while making a positive contribution to society

Key Issues
CSR for SMEs



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