How can social media help communicate sustainability?
As companies move to make themselves more sustainable the role of social media in company communications will become even more important. Social media and sustainability strategies are built on the pillars of transparency, ethics and innovation with an aim to securing the company's bottom line. Today, the most successful social media sustainability communicators are demonstrating how their companies can be useful to the greater community and they're doing it in a way that allows true community participation and feedback. The aim of this workshop is to demonstrate how social media can elevate the role and effectiveness of sustainability to build better relationships with stakeholders.