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Harness Social Media for Social Good

Social media’s empowerment of the individual means anyone can be an influencer. That presents an opportunity and challenge to every cause-minded organization: What does influence truly mean and how do you harness it?

To explore these questions, Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted an exhaustive study of more than 2,000 digitally engaged cause supporting adults. The study provides insight into the habits, behaviors, and motivations of these individuals, as well as information on how to engage them to produce greater awareness and support of causes.

Sign up now to receive the free report, filled with more than 30 pages of insights and information.
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