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Sony’s Futurescapes' Social Media Sustainability Campaign

Building on the success of 2011’s Open Ideas, Sony partnered with Forum for the Future along with media outfits The Guardian, Wired and Economist Intelligence unit and challenged the online community to imagine what the world of 2025 will look like and the role technology might play in creating a more sustainable world. People were invited to upload their video visions to YouTube and to enter a short story competition.

The winning entry was Game Theory, a tale penned by Conor Richie that, as The Guardian explained, “described a competition between two highly intelligent machines – more intelligent than their star-crossed designers – and consider[ed] how computers might evolve to tackle the trickiest of subjects: human emotion.”

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