Magazine Mentality by Renault
Renault, the French automobile company, runs online magazine to highlight next generation sustainable transportation.
Discover other companies who invested in this online communication tool: https://publisher.wizness.com/reports/the-smi-wizness-social-media-sustainability-index-2012/best-practices-2012/magazine-mentality
What do you think about the ROI of this kind of enterprise ? According to you, companies should run or not online magazine for their sustainability communication ?