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New and Emerging Channels : Starbucks on Instagram


We all know that Starbucks is making good coffee. But did you know that Starbucks is using Instagram for its sustainability communication?

Starbucks used Instagram to promote its “KeepCup” $1 reusable cup initiative, encouraging people to upload photos of their cups, and how they use the cup, to the red hot popular social network.

Discover other best practices through the SMI - Wizness Social Media Sustainability Index:
https://publisher.wizness.com/reports/the-smi-wizness-social-media-sustainability-index-2012/best-practices-2012/new-and-emerging-channels



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