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Social Media & Sustainability Index 2012 > 10 best practices

By in Social Media Influence on February 24, 2012

Challenges:
In last year’s report we lamented the massive amounts of time, effort and money that were spent on producing annual corporate and sustainability reports only for them to languish in the bottom desk drawer
of vaguely interested stakeholders, or buried online, eight links deep, in the sustainability section of a company’s website.


Process:
This year we’ve seen great progress, and not a little imagination in the way companies have worked to the dungeons of disinterest. Based on what these companies are doing, we've compiled this best-practice guide of Sustainability Report suggestions:

1/ Add a App...like GE
http://itunes.apple.com/gb/app/ge-ecomagination-2010-annual/id481931086?mt=8

2/ Make your microsite shareable...like Alstom
http://www.publispeak.com/alstom/sustainable-development-report-2010-11/

3/ Allow comments on your online report...like Timberland
http://responsibility.timberland.com/reporting/goals-and-progress/#csr-climate_ghgemissions-q

4/ Let users play with your data through an interactive Materiality Matrix...like SAP
http://www.sapsustainabilityreport.com/

5/ Offer regular updates...like SAP (again)
http://www.sapsustainabilityreport.com/quarterly-update

6/ Provide a compelling video summary...like North Face
http://expeditionsustainability.com/

7/ Publish your report no Scribd...like Alcatel Lucent
http://www.scribd.com/Alcatel_Lucent/d/56741274-Alcatel-Lucent-2010-Corporate-Responsibility-Report

8/ ...or on Slideshare...like Danisco
http://www.slideshare.net/jhogue/danisco-200910-sustainability-report

9/ Crystalize all your key findings in a shareable infographics...like...UPS and McDonalds
http://www.aboutmcdonalds.com/mcd/sustainability/2011_sustainability_scorecard.html

10/ Create a shareable digital map like Ford
http://corporate.ford.com/microsites/sustainability-report-2010-11/default



Results:
While in 2010 just 15 out of the 120 companies (12,5%) we profiled made their Sustainability Reports shareable and "social", this year 36 out of our newly revised 100 Social Companies (36%) have done so.

To learn more and download the SMI-Wizness Social Media & Sustainability Index, go here: http://socialmediainfluence.com/SMI-report/

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