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Timberland Sustainability Report 2011 > What We Have Learned

Since 2011, Timberland decided to move away from PDFs of CSR reports, and instead offer their stakeholders the possibility to « build a customized report, based on their own interests » out of a wide range of data that is to be found on what the company called the Report Builder. A final and accurate overview of annual data still is available, but in the form of an interactive web page, which they call {{LNK|Goals and Progress section|http://responsibility.timberland.com/reporting/goals-and-progress/}}.

In this space, the company has organized reporting in four points: Climate, Product, Factories and Service. If the content is quite straight forward and concise, it does not prevent the brand for being once again quite transparent about its statistics, good or bad. Here is what we have learnt.

Climate :

Timberland’s GHG have been constantly decreasing since 2006, except for 2011 where a slight increase of 4.5% (vs. 2010) has clearly been announced, alongside with an increase in transportation emissions. If they justify it with business expansion, graphic shows “carbon footprint stayed relatively flat while growing the business”. By 2015, the target is absolute emissions reduction by 50% compared to 2006, “for owned and operated facilities and employee travel,” and so far, the evolution looks good.

The company’s maintained its levels of non renewable energy use, while slightly increasing its share of renewable energy use to 15% (+10% since 2006). The target for 2015 is to double that amount, an ambitious bet as this is “5 years earlier than the Ceres guidance/benchmark”.

If global emissions in the supply chain Timberland works with have slightly increased throughout 2011, the share of emissions that is specific to the brand has almost proportionally decreased.

Product :

Timberland’s Earth Keeper collection – the eco-conscious line made out of environmentally preferred materials - has reached one third of total sales.

“In 2011, 25.4% of materials used in Timberland apparel were recycled, organic, or renewable.” And since 2007, the company’s footwear boxes are made from 100% recycled materials too.
Using water based adhesives instead, and increasing their production of Earth Keeper shoes, Timberland has also managed to pursue its reduction of “Solvent-based adhesives” use by 1.5%, as they release VOC (a chemical compound that “creates human and environmental health hazards”).

Factory :

“Starting in 2010, Timberland adopted the environmental framework and scoring methodology of the {{LNK|Global Social Compliance Program (GSCP)|http://www.gscpnet.com/}} in our assessments of factories' environmental performance.”

If the global factory performance has remained quite flat throughout the year, Timberland’s percentage of continued business partner factories achieving GSCP level 2 has increased by almost 7%.

Service :

Part of its {{LNK|Path of Service|http://responsibility.timberland.com/service/?story=1#living-our-valueshttp://responsibility.timberland.com/service/?story=1}} employee volunteer program, Timberland employees served a total of 92,653 hours of community service in 2011, a 22% increase in hours served compared to 2010, and the highest score ever reached in 20 years of existence. 84% of employees have declared serving at least one hour a year. The company is also currently engaged in some 1125 projects in Communities Worldwide.

What do you think of Timberland’s evolutions and engagements so far? Do you think they're going to reach their objectives?

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