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Reinvent Fire: Change Energy Use Forever

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Reinventing Fire is a new initiative by the Rocky Mountain Institute that aims to map pathways to a new energy economy, offering “actionable solutions for four energy-intensive sectors of the economy: transportation, buildings, industry, and electricity”. Supporting the belief that “America has the technology, capital and entrepreneurs to become the World leader on energy efficiency and renewable supply”, the project invites American businesses to win the “global energy race”.

Watch the presentation video below:

Amory Lovins, president of the Rocky Mountain Institute, who was mentioned among the 100 most influential people in 2009 by the TIME magazine, even wrote a book about the whole Reinventing Fire concept : {{LNK|Reinventing Fire: Bold Business Solutions for the New Energy Era|}}. Other content has been made available for businesses on the {{LNK|Rocky Mountain Institute’s website|}}, including key data, case studies and an insightful infographic on the energy economy.

As a business owner or a professional, does this kind of initiative inspire you to take action for your business?

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