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What nonprofits can learn from Coca-Cola

If global network of marketers and distributors can ensure that every remote village wants, and can get, a Coke, “why shouldn't this work for contraception, sanitation, vaccinations too”? This was the question asked by Melinda Gates at a TED Talk, where she was invited as the co-chair of the Bill & Melinda Gates Foundation last September. This “provocative case” is still worth watching as she explains what non-profits can learn from corporations such as Coca-Cola!

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