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General Overview

ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.

Textiles, Apparel & Luxury Goods
Kobe, Japan

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Sustainability Mission Statement
ASICS was founded with a strong will to make a positive impact on society by supporting the growth of youth through sports. Living up to our Founding Philosophy, we aim to contribute to the world’s sustainable growth by creating a quality lifestyle for people all over the world.
In our pursuit to implement our “Corporate Philosophy” stated in “ASICS SPIRIT”, the entire ASICS Group shall respect and strongly commit itself to the “ASICS CSR Principles” and strive towards fulfilling social responsibility.



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