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Seminar: Ethics & Effectiveness - Communications For Financial Services

By on January 22, 2013

27Oct 2011
This seminar will enable you to:

• Gain an insight into emerging consumer interest, demand and trends in ethical financial services
• Appreciate what constitutes ethical substance, not just style, in financial services
• Understand the 'Rules' for effective communication of financial ethics
• Use the right language to get your message across
• Avoid the pitfalls of 'greenwash'
• Generate creative ideas on how to achieve 'cut-through' for your messaging in a busy media marketplace
• Learn from the best examples in the sector
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