Rezidor Sustainability Report 2008
2008 has been an eventful year for The Rezidor Hotel Group from a sustainability perspective. Though the first part of the year was characterised by optimism and strong pressures from corporate clients and guests on the hospitality sector to
step up Responsible Business efforts – the economic downturn led to negative growth in occupancy throughout Europe and an increased emphasis on efficiency and cost containment.
Our commitment to social, environmental and ethical business conduct will by no means be impacted by the current downturn. A strong focus on sustainability is inherent in our business model and the very core of our vision to take a
leadership role in this area. Rezidor was one of the first hotel companies in the world to have a dedicated Responsible Business programme and eight years on our performance is still improving. We are living in a world which increasingly
views green initiatives as a crucial foundation for business. Not only in terms of being a responsible business, but also as a means of creating a healthy bottom-line; green is indeed the new black.
During 2008, we launched an innovative new Responsible Business training programme, tripled the number of ecolabelled hotels and launched our Code of Business Ethics. More recently we joined the United Nations’ Global Compact
and we look forward to contributing to and learning from the wide spectrum of specialised workstreams, management tools and resources and to sharing best and emerging practices with other participants.
We have no doubt that the huge strides we made during 2008 will help us remain strong in face of whatever 2009 may bring.