SRI: the $150,000 question(naire)
I recently heard that the anecdote that one large European company estimated that it spent $150,000 on SRI communications each year. I was horrified by this figure. How can our industry have created such monstrous inefficiency? Then I asked myself: What is the right amount to spend?
This article documents the answer that I came up with is c. $16,200 – one order of magnitude lower. I would be interested to hear your thoughts on the inputs or the calculation.