Reinvent Your CSR Report's Home Page
Bloomberg and Merck each recently published a report with quite a few smiliarities regarding the design on their home page: http://merckcr.com/
1/ A huge picture to set the tone of the report and catch the reader's attention.
2/ Few indicators presented in order to highlight the main challenges and achievements of the year.
3/ The vertical design and responsive format to optimize the reading on iPads and other tablets.
By enhancing both the content and design, these brands ensure their audience's interest as well as the accessibility to their reports. They will be a lot more read and shared on social media, and therefore their efforts will be more visible.