BP > IDGROUP applies the Corporate, Social, Community-oriented, Environmental Responsibility approach of Children’s clothes companies (RESSEME)
« As entrepreneurs, we help the world progress, for the future of all children. » This is the commitment made by Idgroup, which is reflected by the Corporate, Social, Community-oriented and Environmental Responsibility of Children’s clothes companies (RESSEME). Shareholding, management of the group’s business units and external communication are determined in line with this strategy
- To guaranty the long-term commitment of the group’s shareholders
- To disseminate RESSEME good practice throughout the group
- To educate stakeholders (employees, customers, children, parents, suppliers…)
Like many other businesses in the Nord region in France, Idgroup is a family company, which makes it possible to guarantee a long-term shareholders’ strategy over several generations, and to better withstand financial crises. Progress club sessions have been planned since the company was founded in 1996 to train second generation family shareholders in “affectio societatis” - i.e. the investment of capital at the service of a global responsible strategy. An employee shareholding scheme has also been set up.
RESSEME strategic objectives are developed by corporate managers following three guidelines which are redefined on an annual basis:
- Corporate Responsibility: objective of material economic performance (profitability and jobs)
- Social Responsibility: human performance objective (quality of interpersonal relations, innovation, personal development)
- Community-oriented and Environmental Responsibility: search for “meaning” (services delivered by the group to all, particularly to the future generations of Children’s Clothes entities). Each entity, each business unit, each team will adopt these guidelines and select priority objectives and actions in line with this Good Corporate Citizen strategy.
RESSEME is a long-term internal commitment disseminated externally, displayed in the entrance hall and on the walls of the company (green gestures, visual management), on employees’ business cards, in the group’s communication documents and in stores.
All stakeholders are concerned,
- suppliers: priority given to relations based on trust, HR management and environmental audits, improvement monitoring
- customers: campaigns to make people better aware of textile recycling, articles in the international convention on children’s rights in line with the values of the group
- community, NGO’s: creation and management of day nurseries in neighbourhoods, Okwworld foundation supporting projects for children’s respect and protection.
In 2010, the first issue of “journal Idway” was released. It is based on stories contributed by employees to share RESSEME good practices already implemented in the group and with stakeholders.
Factor(s) keys to success
>Long-term strategy of shareholders
>Commitment by the company ever since it was founded (1996)
>Involvement of employees
Find out other best practices on the World Forum Lille's website: http://www.reseau-alliances.org/en/bonnes-pratiques